Glossary

Source: docs/architecture/reference/glossary.md
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The terms used across MSO Cloud screens and documentation, with the Vietnamese term the product and Vietnamese guides use and a one-line definition. Source of truth for screen labels: packages/i18n/src/messages/vi.ts and apps/web/src/lib/rbac.ts.

Where a screen keeps the English abbreviation (GMV, AOV, SKU, CPM, CTR, Livestream, Playbook), the Vietnamese column shows it first and the spelled-out Vietnamese term in parentheses. Calibration is translated as "hiệu chuẩn", never "hiệu chỉnh".

Platform#

Term Vietnamese Definition
Organization Tổ chức One tenant: its members, data, settings and screens, isolated from every other organization.
Brand Thương hiệu A partition inside an organization; each connection and each rollup belongs to one brand.
Blueprint — The starting shape applied when an organization is provisioned: domains, plugins, dashboards, default menus.
Pillar — A slice of data and screens (marketplace sales, marketing, CRM, social, market, audience) that plugins switch on.
Data plane — First-party marketplace, first-party marketing, or third-party market estimates; planes never mix.
shipped / beta / planned — The status words used in Project status.

eCom#

Term Vietnamese Definition
GMV GMV (Doanh thu gộp) Total value of goods sold on a marketplace.
NMV NMV (Doanh thu thuần) GMV after cancellations and returns.
AOV AOV (Giá trị đơn trung bình) Total order value divided by number of orders.
Traffic Lưu lượng Visits to a shop or a live session.
Conversion rate (CR) Tỷ lệ chuyển đổi Share of visitors who place an order.
Assortment Cơ cấu danh mục The range of products on sale: breadth, depth and price tiers.
Availability Tình trạng còn hàng Whether products, especially hero SKUs, are in stock.
Pricing Giá / chính sách giá Price relative to competitors and price tiers.
Promotion Khuyến mãi Discount depth and vouchers.
Gift with purchase (GWP) Quà tặng kèm A free gift given with a purchase.
Bundle / combo Gói combo Several items sold together as a set.
Combo recipe Công thức combo A pair or group of product types sold together, inferred from SKU names; a third-party estimate.
Hero SKU Sản phẩm chủ lực A brand's best-selling item.
SKU SKU (Mã sản phẩm) One specific stock-keeping item.

Social#

Social listening terms describe conversation on social networks, not paid advertising.

Term Vietnamese Definition
Buzz Lượng thảo luận Posts, comments and shares that mention a brand or topic.
Sentiment Cảm xúc thảo luận Share of positive, neutral and negative discussion.
Share of voice (SOV) Độ phủ thảo luận A brand's share of the discussion within its category.
Creator Nhà sáng tạo nội dung (Creator) A person who makes content that sells.
KOC / KOL KOC / KOL A KOC reviews from real use; a KOL is widely known with a large following.
Livestream Livestream (Phiên phát trực tiếp) A live selling or content session.
Organic Thảo luận tự nhiên Unpaid discussion, as opposed to sponsored.

Decision loop#

Term Vietnamese Definition
Off-take Sức bán ra thực tế Goods actually sold through to buyers; the loop learns which levers move it.
Lever Đòn bẩy An action the organization can deliberately take to move an outcome.
Benchmark Mốc so sánh Comparison with the market, competitors or top creators.
Holdout Nhóm đối chứng A group deliberately left untreated to measure the true lift.
Incremental / uplift Phần tăng thật The increase caused by an action, after removing the baseline (season, category).
Abstain Xin không đoán Declining to recommend when the evidence is too weak.
Calibration Hiệu chuẩn Whether "80% confident" turns out right about 80% of the time.
Track record Hồ sơ đúng-sai The history of the engine's right and wrong calls, counted only from outcomes an owner or admin confirmed.
OEC (overall evaluation criterion) Thước đo tổng One bridging metric used to score outcomes.
Guardrail Giới hạn an toàn A threshold that blocks an action, such as a margin floor or discount ceiling.
Governance Quản trị Approval gates, guardrails and a stop control around decisions.
Explore / exploit Thăm dò / khai thác Trying something new a little versus using what is winning a lot.
Evidence ladder (L0–L5) Thang trưởng thành bằng chứng How trustworthy a decision's evidence is, from hard-coded rules (L0) to an auditable learning loop (L5). Not autonomy.
Autonomy ladder (A0–A4) Mức tự chủ hành động How much the platform may do on its own, from explaining (A0) to bounded auto-execution (A4); independent of L0–L5.
Champion / challenger Mô hình đang dùng / mô hình thử thách The policy in use and a candidate that replaces it only if it proves better.
Decision memory Nhật ký quyết định The record of situation, reason, choice and outcome for each decision.
Marketing memory Sổ công thức Which levers have worked for each brand.
Measure spine Xương sống đo lường The layer that checks every number against externally held ground truth.
Proof-carrying number check Cổng chặn số bịa Generated text may use only numbers traced to a supplied fact; others are dropped.
Industry playbook Playbook ngành Know-how for an industry; on a decision card the label shows when it applies and what it measures.
Signal Tín hiệu A declared condition over a metric that fires, does not fire, or cannot be evaluated.
Morning brief Bản tin sáng The daily ranked list of fired signals for an organization.

Paid media#

Term Vietnamese Definition
Ad spend Chi tiêu quảng cáo Total paid to an ad platform, in whole VND.
CPM CPM (Chi phí mỗi nghìn lượt hiển thị) Total spend divided by total impressions, times 1,000; always total over total, never an average of averages.
CPL (cost per lead) Chi phí mỗi khách hàng tiềm năng Total spend divided by total leads in the same period; targets are set per campaign objective by the organization.
CPC CPC (Chi phí mỗi lượt bấm) Total spend divided by total clicks.
CTR CTR (Tỷ lệ bấm vào) Clicks divided by impressions; link clicks are preferred when the source provides them.
Impressions Lượt hiển thị Times an ad was shown.
Reach Số người tiếp cận People, not views, who saw an ad.
Frequency Tần suất hiển thị Impressions divided by reach; persistently high means saturation.
Ad fatigue Quảng cáo bão hoà High frequency with falling click-through against history; the creative needs refreshing.
Learning phase / learning limited Giai đoạn máy học / học bị nghẽn The ad platform needs enough weekly conversions to optimize; below that, results are unstable.
Budget pacing Nhịp chi tiêu ngân sách Share of budget spent compared with share of the plan period elapsed.
Pacing variance Độ lệch nhịp chi (Actual spend minus planned spend to date) divided by planned spend to date, in basis points.
Landing page view (LPV) Lượt xem trang đích A link click where the landing page also loaded; a large drop from clicks points to a slow page or broken tracking.
Lead magnet Mồi thu hút khách tiềm năng A document, report or trial offered in exchange for contact details.
Campaign objective Nhóm mục tiêu chiến dịch LEAD, TRAFFIC, REACH and so on; cost-per-lead targets and evaluation rules are set per objective.
Attribution setting Thiết lập ghi nhận chuyển đổi The conversion window and counting method (for example 7-day click plus 1-day view); compare only numbers read under the same setting.
Platform capability registry Sổ khả năng nền tảng A dated list of what each ad platform still allows, used to block outdated recommendations.
Self-benchmark Tự đối chiếu lịch sử Comparison with the organization's own history (same period last year, year-to-date average, moving average), not with the market.
Audit finding Kết quả kiểm tra One check result: match, mismatch or missing data, with its numeric receipt.

Statistics and engineering#

For engineers; a business reader can skip this group.

Term Vietnamese Definition
Spearman / partial correlation Tương quan hạng / tương quan riêng Correlation by rank; correlation after removing a confounder.
Lead-lag Độ trễ dẫn How far one series moves ahead of another in time.
Winsorize Cắt ngưỡng ngoại lai Capping extreme values so they do not distort a result.
Walk-forward / backtest Kiểm bằng dữ liệu quá khứ Predicting with only data before each point in time, then comparing with what happened.
Contextual bandit Thuật toán thăm dò–khai thác An algorithm that splits effort between trying new options and using the current winner.
Embedding / pgvector Vector nhúng A situation turned into a numeric vector for similarity search; pgvector stores and queries vectors in Postgres.
MAPE Sai số phần trăm trung bình Mean absolute percentage error of a forecast against actuals.
Basis points (bp) Điểm cơ bản One hundredth of a percent; 1% = 100 bp, stored as an integer.
RLS (row-level security) Phân quyền theo dòng Database policy that lets each organization read only its own rows.
ICT Giờ Việt Nam (UTC+7) The time zone every date boundary is computed in.